The more your name appears across the web, the more authority your business merits. If your business has an online presence, you need to collect data on your visitors. Content sharing forms the basis of any good off-page strategy. Any medium is viable. You’ll earn more of the free traffic organic search rankings brings. When people click-through to your content from multiple places, be it … Blog » Content Marketing » The Importance of Sharing Content. There are many content marketing benefits regardless of whether you are marketing to businesses (B2B) or consumers (B2C). This spans over lots of categories, from blog posts, social media posts, and to press releases, podcasts, and eBooks. Reading Time: 4 minutes Getting Attention from Search Engines. Content, especially blog posts, are a fantastic opportunity to speak to the people who use your services. Share things because it will help you connect with the people who you want to use it. Now you have 10 top-notch, niche relevant blog posts that answer questions your customers are asking you. The more high-quality content your site produces, the more Google and other engines pay attention. But, shared content is tons of things outside of social media as well. When we talk about SEO, more commonly than not we’re talking about on-page tactics. You’re texting the new blog posts to your friends and family to read. Until this year though, I’d never had the chance to quantify what the impact of all that sharing actually is. Add a header to begin generating the table of contents, 8 SEO Tips and Tricks You Need to Know About In 2020 & Beyond, The Top 5 SEO Ranking Factors That Matter in 2020 & Beyond, How to Perform Keyword Research for an Effective SEO Strategy, Direction Inc. https://mindspinstudio.com/wp-content/uploads/2017/01/Mindspin-Graphic-Design-Blog-8-2017Aug.jpg, https://mindspinstudio.com/wp-content/uploads/2015/08/Logo-MindspinStudio.png, Copyright© Mindspin® Studio Inc., Hamilton, Ontario, Canada | Graphic Design, Website Development & Branding Agency | All rights reserved. Here are some tips: Here are some tips: Set up Twitter lists for the relevant publications and influencers, and then use these lists to curate content … While content has such a broad definition, there are a few notable types that come to mind first: You can use some or all of these content types to build your brand and share content across the web. On-page covers everything from content and keyword placement to HTML source codes and website structure. Businesses share content because they’re told they have to. The good news? I’ve also produced a lot of B2B marketing content that’s been shared by my colleagues. In any case, quality content syndication will get you noticed online. You’ve submitted two press releases about new products you’re releasing. We then apply the function to analyze the feasibility of a new pricing model for content sharing. Link Baiting and paid placements also play a crucial role, but activities like actively engaging in community forums, submitting guest posts, and submitting to niche directories are the key to off-page SEO. In this new model, users receive credits if they offer upstream bandwidth for providers. Engaging content in the form of title and meta tags are what get users to click through to your website from search results. At the end of the day, the rankings you receive should begin driving your website traffic, and ultimately with the right conversion optimization tactics in place, sales.  , Customer Connection Through Strategic Creative Thinking. Data just overtook oil as the most valuable commodity in the world. We propose a payoff function that captures costs and benefits of content sharing for both users and providers. Content sharing forms the basis of any good off-page strategy. Content sharing might be great for off-page SEO, but it is also a cornerstone of content marketing. To most people, off-page is simply building links to your site on other websites. When you think of content sharing, posting on social media comes to mind first, like sharing viral videos and pictures for instance. It keeps them from bouncing away to competitor websites. Sharing content online is more risky because it is seen by more people and there’s a permanent record of it. Sharing content helps boost your SEO, your business and answer your customer’s questions. You guessed it, sharing content is the primary thing that drives users to your website. Sharing quality content on a regular basis builds your sites authority and trust scores for search engines. Content marketing is the foundation for a successful inbound strategy for without content there is nothing to optimize and nothing to share on social sites. Wouldn’t you want to take advantage of any opportunity to do just that? The more questions you answer for free, the more trust you build in the industry. Share: 5 Massive Benefits To Creating Original Content. Write some content on how to DIY some of the simpler aspects of your niche. Sharing content consistently will optimize the return on your marketing spend. Between the written words, visual media, video, and more, content is the thing that keeps people interested in your brand. Content is anything you produce and syndicate across any platform on the internet. You’re building awesome content and posting it on consistent bases. Here are a few of our favourites: These channels are also great for establishing yourself (and your brand) as a knowledgeable resource. Digital content is anything published by your website, business, or team about your niche. The one thing all these different content pieces need to have in common is quality and brand voice. You already know what they want to read about. Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. Don’t produce just to be producing. The emotional trigger of content sharing: content gets shared because it’s fun or emotionally appealing and because sharing it fulfils an emotional need or desire. 8000 Westpark Dr. You’re asking customers, friends, and family to share with people they know. Guest Posting: Submitting content to relevant blogs and industry publications gives you the opportunity to place backlinks and introduce your brand to a new audience. Suite #115 There are a number of ways to get your brand known, generate external backlinks, and promote your products. But what drives users to your site in the first place? Make quality an important factor of all the content you create and share. ContentWeb administrators need no special skills. Increased Brand Awareness. Make your content work for you with expert insight, implementation, and support from Mindspin Studio. Contact us now to kickstart a content-driven SEO campaign today. It is the glue that keeps your audience on the site. You’re not just placing links to your website. Photo Sharing: Not suited to all premium brands, but if you have a visual audience, photo sharing sites like Flickr and Photobucket are a great way to net backlinks and get your brand noticed. In reality, there’s a lot more to it than that. But, How does all this give you a return on your investment (ROI)? His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups. Link Baiting and paid placements also play a crucial role, but activities like actively engaging in community forums, submitting guest posts, and submitting to niche directories are the key to … You can hire a writer for your blog. This way, when they call you, they could have already tried the most basic solutions.

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